How re:score works
Short answer: you give re:score one domain. It reads one page the way a crawler does — the raw HTML as served, no JavaScript executed — runs a fixed set of checks, and gives you a score out of 100, the six dimensions behind it, and the evidence it observed for every check. Paid licences get the ranked list of what to fix and a re-check that says whether the fix worked.
What is read
One page: the URL you enter (the licence binds to its domain on the first score). The engine fetches it once and works from that response. Anything injected by JavaScript after load is not observed — which is also how most AI assistants read a page. Every report states its scope: one page, read once, rule set 2026.09.1.
What is measured
| Dimension | What it answers | Weight |
|---|---|---|
| Search presence | Can a search engine crawl, parse and rank the page? | 22 |
| Named by AI | Can an AI assistant read the page and name the brand in an answer? | 20 |
| How you’re listed | Is the business identity consistent where it appears? Excluded — shown as “Not applicable” — when there is no physical-presence evidence. | 18 |
| Depth of your pages | Do pages answer real questions and show they are current? | 15 |
| Profiles that match | Do external profiles corroborate the same entity? | 13 |
| Brand awareness | Is the brand recognised beyond its own website? Proxy signals only. | 12 |
A dimension that does not apply to you — an online-only business has no shop to list — is excluded and shown as Not applicable, and your score is normalised over the dimensions that do apply. It is never scored as zero.
What you get
- Free: your score for one domain, re-scored as often as you like, with the six dimensions and the checks behind them.
- SmartDevice, €99/month including VAT: the ranked actions with how to fix each one, 12 re-checks a month, every past report kept and exportable as PDF.
How a fix is proven
When you mark an action done, re:score runs a fresh read of the same page. The action closes only if the newer evidence no longer shows the finding; if it still does, the action stays open and says so. A report from before your change can never confirm a change — that is a rule, not a preference.
What it does not do
It does not edit your site, submit anything on your behalf, create listings or profiles, or promise rankings, traffic or AI citations. It measures, ranks and re-measures.